Stirling Wood Consulting · Since 2006
Two specialist services with one standard of quality: leadership coaching and mentoring through Pharos, and workforce development consultancy for governments and organisations, from Northumberland to the rest of the world!

Leadership coaching & mentoring
Coaching and mentoring that helps senior leaders, new managers and public sector teams see their options clearly and turn potential into measurable performance.
CMI Level 7 · 340 hours · 90 leaders · 12 teams

Workforce development consultancy
Strategic and technical support for governments, regulators, development partners and employers building the systems that skilled workforces depend on.
Since 2006 · 12+ countries · 50+ clients
Where our two services meet
For twenty years we have helped governments and employers define what good performance looks like. Pharos brings that same discipline to coaching.
Every coaching goal can be linked to a recognised standard: your own leadership framework, CMI management standards or National Occupational Standards. Progress is reviewed against clear behaviours, so you can see what your investment has achieved.
Goals agreed with the coachee and sponsor at a three-way meeting.
Each goal mapped to defined behaviours, with a baseline score.
Progress re-scored at mid-point and close, and shared with the coachee's agreement.
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Pharos · Leadership coaching & mentoring
Coaching and mentoring for leaders who want results they can see. For organisations investing in their leaders, and for leaders investing in themselves.
CMI Level 7 Certificate in Leadership Coaching and Mentoring · NEBOSH-verified Certificate in Coaching-Led Safety Leadership · IOSH-approved Coaching for Safety
Why Pharos
The Pharos of Alexandria was the world's first great lighthouse. For centuries it guided ships through difficult waters, and its name became the word for "lighthouse" in several languages.
A lighthouse doesn't steer the ship. It gives light and a fixed point to steer by. That is how Pharos coaches: helping leaders see their situation clearly, weigh their options and choose their own course. The captain stays in command.
Pharos is the coaching and mentoring practice of Stirling Wood Consulting Ltd. It brings together coaching and mentoring practice since 2021 with many more years spent defining what good performance looks like, through national occupational standards, competence frameworks and leadership programmes.
The result is coaching that respects the leader's own thinking, with outcomes that can be agreed, tracked and evidenced.
Who it's for
Senior leaders
Managers
Organisations
A confidential, structured conversation over several months that helps a leader think more clearly, try new approaches at work and reflect on what happens. You set the agenda. Your coach asks the questions, offers frameworks when they help, and holds you to what you said you'd do.
Therapy, training or performance management. It won't be used as part of a disciplinary or capability process. If another kind of support would serve you better, we'll say so at the start.
Mentoring is different again: experience and advice are shared more directly, when that's what you want and it has been agreed.
Programmes
Each programme is adapted to the person and the organisation. These are the starting points.
The core programme for senior leaders and executives, with three-way contracting, a mid-point review and a closing review. Psychometric or 360 feedback can be added where useful.
A shorter, focused programme for the move into management: identity, delegation, feedback and difficult conversations. Works well for cohorts.
For major role transitions, chief executives and leaders of large-scale change. Includes 360 or stakeholder interviews at the start and end.
Leadership team coaching and action learning sets that work on real organisational challenges, not case studies.
One-to-one mentoring for new and developing leaders. We also design and launch organisational mentoring schemes: matching, mentor training, agreements and evaluation.
Coaching built around a CMI management qualification, so learners apply what they learn at work and gain a recognised award. Coaching stays separate from assessment.
Specialism
For leaders in energy, ports, construction and other high-hazard industries, where how leaders talk about safety shapes what their teams do. Coaching focuses on visible leadership, safety conversations and building a culture where people speak up.
Fees. Every programme is tailored, so fees are confirmed in a short written proposal once we've agreed the scope, number of people and format. Self-funded, cohort and multi-programme rates are available, and there's no charge for the initial conversation.
How it works
Every programme follows the same structure, so you and your organisation know what to expect. What happens inside each session is up to you. This is the core Executive Coaching programme; the others are variations on it.
A free, no-obligation conversation to see if we're a good fit and whether coaching is the right support. Where an organisation offers a choice of coach, the coachee chooses.
Coachee, sponsor and coach agree the purpose, what success looks like, confidentiality and what will be shared. Everything is set out in a written coaching agreement.
We explore your context, strengths and challenges, and agree two or three goals, each with a starting score and a clear picture of what success would look like.
We work on your goals. You leave each session with actions or experiments to try at work.
A short check-in with your sponsor. You lead the update; goals are re-scored and the focus adjusted if priorities have changed.
Harder conversations, impact on stakeholders and turning new approaches into habits.
Final goal scores and a personal plan to keep progress going after coaching ends.
Outcomes against goals, and how the organisation can support continued progress.
An optional check-in about three months later to see what has stuck.
For organisations
"What will we get for our money?" is a fair question. Pharos answers it with goals agreed with the sponsor, linked to recognised standards and measured over time.
We have spent years writing the standards that describe competent performance, including national occupational standards in the UK and internationally. Where it helps, each coaching goal is linked to a framework your organisation already uses: your leadership framework, CMI management standards, NOS or a safety leadership framework. Progress is then reviewed against defined behaviours, not just impressions.
The content of coaching conversations. Coaching is never used in disciplinary or performance processes. Records are kept securely under UK GDPR.
The coachee's evaluation of the sessions and the relationship.
Closing reviewNew insight, skills and confidence, self-assessed.
Mid-point and closeGoal scores against the starting point; sponsor and stakeholder observations against agreed behaviours.
Start, mid-point, close, follow-upOrganisational indicators where relevant, such as team engagement, retention, safety performance or project delivery.
Close and follow-upFor individual leaders
You don't need an employer to sponsor you. Any programme can be arranged directly, with a two-way agreement between you and your coach and no reporting to anyone else.
The relationship matters more than the method. That's why every programme starts with a free chemistry call. If it isn't the right fit, or coaching isn't what you need right now, we'll tell you.
Your coach
Stirling has been coaching and mentoring leaders since 2021, alongside a long career in workforce development. His work has included designing national occupational standards and competence frameworks for governments and international agencies, building leadership programmes mapped to CMI qualifications, and managing a CMI-approved centre.
That background shapes how he coaches. He is curious about the leader in front of him and the pressures they face, and cares about whether the coaching makes a real difference at work. His coaching is non-directive by default: you do the thinking and make the choices. He shares experience and frameworks when that's agreed and useful.
He has coached and mentored leaders in government and the public sector, energy, ports and logistics, banking and the NHS, in the UK and the Middle East.
Book a chemistry callNext steps
Email us with a little about you or your organisation.
A free 30-minute conversation to explore fit and needs.
A short proposal with the programme, timescale and fee.
We agree and sign the coaching agreement, and start.
Start with a conversation
Thirty minutes, no obligation. We'll talk about what's prompting coaching now and whether we're the right fit.
Book a chemistry callStirling Wood Consulting · Since 2006
Strategic and technical support for governments, regulators, development partners and employers building the systems that skilled workforces depend on.
What we do
Each assignment is scoped to the client. These are the areas where we bring most depth.
Designing the systems that standards and qualifications sit within: governance, policy, regulation and quality assurance.
National Occupational Standards and organisational competency frameworks that describe competent performance clearly and can be used.
Turning standards into qualifications, training and assessment that are valid, reliable and fit the national framework.
Leadership and management development programmes, built to standards and linked to recognised qualifications.
PRINCE2 Practitioner-qualified management and co-ordination of complex, multi-stakeholder education and training projects in the UK and overseas, keeping assignments on time, on quality and on budget.
Global reach
Select a region to see a selection of our projects.

Engineering, arts, manufacturing & training providers

Oil & gas competency frameworks and TVET systems

ILO NOS Development Toolkit and skills system support

Qualifications framework design and TVET capacity building

TVET strategy and qualification development

National vocational education and LMI systems

Leadership, management and TVET development
Who We Are
A specialist consultancy with over 20 years of global experience in TVET, competency frameworks, and leadership development.
Stirling Wood Consulting Ltd was established in 2006 to provide consultancy services in Technical Vocational Education and Training (TVET). Our expertise covers a wide range of services, including strategy, policy, regulation, infrastructure, frameworks and qualifications.
Our passion is helping organisations develop their capability and capacity to improve the lives and life-opportunities of as many people as possible through education and training.
With over 25 years' experience, our team provide expertise in TVET and Project Management, and administrative and logistical support to our projects and clients.
Over time we have grown our expertise and now also offer management and leadership executive coaching, development of technical and behavioural competency frameworks (dictionaries/libraries), competency assessments of technical staff, and internal policy audits.
A recent and exciting addition to our portfolio is expert business development and Virtual Assistant services to UK-based organisations looking to grow their markets in the UK and overseas. We also support smaller training providers with Awarding Organisation centre co-ordination support — helping with registration and certification of candidates with regulated awarding organisations in the UK. Our staff are fluent in online portals such as Walled Garden, Smarter Touch, and Parnassus.
We can also offer advice and help in uploading evidence and management of online portfolios, such as OneFile, Parnassus, and Walled Garden.
Latest Updates
Stay up to date with what we've been doing around the world.
The People
Experienced professionals committed to delivering results for our clients.
Stirling has over 20 years' experience as a senior leader and manager, working in the private sector, vocational education with Governments, Sector Skills organisations, awarding/certification organisations, and membership bodies.
Since 2010, Stirling has worked internationally in the Middle East, Far-East, South and South-East Asia, the USA, and Europe to help develop leadership and management skills, competency models, TVET capacity and capability, and strategy/policy and systems for regulatory frameworks.
In recent years, he has developed several competency frameworks for major overseas clients and is now involved in delivering leadership training and coaching to middle and senior management staff.
Tabatha is a qualified and experienced Project Manager (PRINCE2 Practitioner), administrator, and co-ordinator. She has worked across the education sector providing project management, administrative, and logistical support to a number of educational and public-sector projects and clients in the UK and overseas.
As a Managing Partner she supports projects by working with clients to help embed solutions across the client's target audiences. She has worked on several projects overseas in Oman, Qatar, and Nepal, and has organised study tours for foreign students to the UK.
She is also trained and certified in delivering and reporting on GeneSys psychometric assessment online systems.
Our Work
From the UK to the Middle East, South Asia, and the Far East — our projects span continents and sectors.
International Regions
We have delivered projects in over a dozen countries and counting. Each region brings unique challenges and opportunities that we navigate with deep local knowledge and global expertise. A selection of these experiences are listed below.

Strategic and operational management, qualifications and Apprenticeship framework development, health & safety consultancy, and centre co-ordination services for training providers across the UK.
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Technical competency frameworks for airlines, power, oil & gas, and telecoms businesses. National Occupational Standards for the Ministry of Labour, and executive coaching for national leadership programmes.
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A three-part NOS Development Toolkit for the ILO and the Ministry of Human Resources and Social Development, covering NOS development, workplace use by employers and HR, and training, qualifications and assessment.
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Advising the British Council and Asian Development Bank on lessons from the UK's qualifications frameworks, and options for a modular, TVET-focused NVQF. Earlier work includes an Occupational Demand Tool for the British Council / EU-funded Sakchyamta project and TVET public-private partnership workshops for the British Council Dakchyata project.
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In-country research and feasibility scoping for the British Council, producing a routemap for the Vietnam Qualifications Framework — outcomes that shaped the Government's Vocational Education Strategy.
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Developed an LMI framework, strategy, and guidebook for the Engineering Employer Training Partnership as part of the Egyptian Government's TVET Reform programme.
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Project-managed the development of automotive manufacturing curriculum, schemes of work, learning materials, and assessments for Turkish qualifications used in the Turkish Qualifications Framework.
Read more →Projects
We're supplying expertise in strategic and operational management; business development; organisational structuring; strategy and policy development and implementation; government relations; research and data analysis; qualifications, skills and Apprenticeship framework development; regulatory arrangements for qualifications and standards.
We're currently working with start-ups, providing business development capability and capacity. We also engage in specific projects, where needed. One of these has led us to become increasingly involved in the health and safety sector, where we are working with a major packing manufacturing company helping them build sustained progress in their LOTO, WPT, and Contractor Management/PtW excellence initiatives.
We also provide centre co-ordination, administration, and virtual assistant services to small and medium training providers delivering regulated and non-regulated qualifications.
Projects
Over the years we've completed many projects in Oman, working with our key partner, Competence HR.
We've developed competency models, in the form of technical competence frameworks, for a wide range of businesses in the Sultanate, including internet/broadband providers, an airline, a power generation company, a facilities management company providing services to the oil and gas industry, and oil and gas contractors.
We also provide Executive coaching for national leadership programmes with the Ministry of Labour and state-owned businesses. And we've delivered leadership development workshops that lead to UK leadership qualifications at Level 5 and Level 7.
A major programme of work back in 2017 was working with the then Ministry of Manpower (now Labour), as part of Oman's Tanfeedh initiative 2.1 project — we developed a sustainable system for the development, maintenance, and implementation of National Occupational Standards (NOS).
Working with the Oman Society for Petroleum Services (OPAL), we developed training provider approval criteria and processes for their Standard for Training Approval and Recognition (STAR) framework.
We've also worked with Competence-HR to roll out a talent-management system for a national technology sector start-up company.
Projects
International Labour Organization (ILO) · Ongoing
We are working with the International Labour Organization (ILO) to support the Kingdom of Saudi Arabia's Ministry of Human Resources and Social Development (MHRSD) in building a national skills system based on National Occupational Standards (NOS).
At the heart of the project is a three-part NOS Development Toolkit, giving practical, step-by-step guidance on developing NOS and putting them to work.
How NOS are governed and developed, from setting up the right structures to the step-by-step development process.
For employers and HR professionals: using NOS to develop job profiles, job descriptions, workforce development programmes and performance management systems.
Using NOS to develop criterion-based training programmes (with learning outcomes and assessment criteria), qualifications, and competency-based assessment methods and tools, including recognition of prior learning (RPL) and quality assurance of assessment.
The project includes two missions to Saudi Arabia. The first, now complete, brought stakeholders together in Riyadh to consult on the structure and format of the toolkit and to demonstrate draft modules from Parts A and C.
The second mission, in early November 2026, focuses on building capacity within MHRSD. We'll work alongside Ministry staff to put the toolkit's processes into practice, identifying the NOS requirements for two job roles in a selected sector.
Projects
British Council · Asian Development Bank (ADB) · Ongoing
The Asian Development Bank invited us to present at a roundtable in Kathmandu on what the UK has learned from its forty-year journey with qualifications frameworks and regulation.
The presentation traced that journey from the UK's first framework in the mid- to late-1980s to the present day. It drew on Stirling's own experience of working within the system since the early 1990s: first as an adult educator, then as a government regulator, then as a consultant in the UK and, more recently, advising governments overseas on TVET policy and operation. The aim was to help Nepal identify the key opportunities and challenges ahead.
We have now been asked to extend this work. We are developing options, design principles and potential qualifications architectures to help Nepal decide how best to implement a modular, TVET-focused National Vocational Qualifications Framework (NVQF), with clear bridges and pathways to general and higher education.
In Nepal, we worked with the national Council for Technical Education and Vocational Training to develop an Occupational Demand Tool (ODT survey tool) at micro- and meso-level. This formed a major component of the British Council and EU-funded Sakchyamta project, designed to establish an LMI framework to develop a demand-led TVET system. We were fortunate enough to see some breathtaking landscapes as the project included field-testing the ODT survey tool with employers in the Agriculture sector. It also included developing a comprehensive User Manual, and providing training to CTEVT staff on using the Tool with employers. We were delighted that after COVID-related delays, the ODT survey tool was launched, to great effect. You can watch a Doodle animation about the ODT survey tool here.
We also designed, managed and facilitated two workshops, for the British Council Dakchyata project, to bring the public- and private-sector together to produce a roadmap for the establishment of a TVET PPP, through the structural development of a Policy Guiding Document aimed at policymakers in the public sector.
Projects
In Vietnam we carried out an in-country research & feasibility scoping project for the British Council, to provide the Vietnamese Government with a routemap and project plan for the implementation of the Vietnam Qualifications Framework.
We presented our findings at a TVET conference in Hanoi at the close of the project, featuring both the Ministry of Education and Training (MOET) and the Ministry of Labour, Invalids, and Social Affairs (MOLISA).
The outcomes of this project formed the basis for the Vietnamese Government's Vocational Education Strategy.
Projects
As part of the Egyptian Government's TVET Reform programme, we worked for the British Council to develop a Labour Market Intelligence (LMI) framework, LMI Strategy, and LMI Guidebook for the Egyptian Engineering Employer Training Partnership (ETP).
We then worked with the Engineering ETP directly to develop their LMI capability through workshops, one-to-one support, and pilot-testing of the system with Engineering companies from around the country's industrial centres.
Projects
In Türkiye we worked with the biggest vehicle manufacturer in the automotive sector to project manage the development of automotive manufacturing curriculum, schemes of work, learning materials and assessments for Turkish qualifications used in the Turkish Qualifications Framework.
Who We Work With
We're proud to work alongside leading organisations across engineering, education, the arts, and government.
A selection of the organisations we work with and have worked with over the years.
The United Nations agency for the world of work, bringing together governments, employers and workers to set labour standards and develop policies and programmes that promote decent work for all. We are working with the ILO to support Saudi Arabia's national skills system.
A multilateral development bank supporting inclusive, resilient and sustainable growth across Asia and the Pacific. We are working with the ADB and the British Council to advise Nepal on its National Vocational Qualifications Framework.
The British Council works directly with individuals to help them gain the skills, confidence and connections to transform lives and shape a better world in partnership with the UK, working in over 200 countries and territories.
A non-profit umbrella body for Oman's Petroleum Industry with 400+ members, aiming to raise the standards of the Oman Petroleum Industry to become world class and internationally competitive.
A not-for-profit organisation responsible for engineering skills for the future of the UK's most advanced sectors, transforming the skills and productivity of the people who power the UK's engineering and advanced manufacturing technologies.
Founded on an ethos to provide innovative, contemporary qualifications for music and the arts. RSL has been at the forefront of the industry for over 25 years, delivering academically rigorous, industry-relevant qualifications.
Get in Touch
Whether you're looking for coaching, have a project in mind or just want to explore how we might help, we'd love to hear from you.
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